Coca-Cola takes a fashion turn and decides to dress its iconic glass bottles in Trussardi to celebrate their 100th birthday.
Coca-Cola's hippest and most stylish line, Coca-Cola Light was certainly not going to sit and watch. The limited edition also includes three colourful can designs that bring together the Italian fashion house's signature elegance and Coca-Cola's cool image. The result it's obviously #ElegantlyCool!
The two limited edition glass Coca-Cola bottles are available at the Coca-Cola pavilion at Expo Milano 2015 and at the Café Trussardi until October 2015, while the three stylish Coca-Cola Light designs are available until December 2015 in selected restaurants and cafés all over Italy.
To celebrate the partnership in style, Trussardi organized a wonderful night of music, fashion, and entertainment at Magazzini Generali in Milan, where Tru Trussardi SS16 collection was presented with an energetic dance perfomance.
Per celebrare il 100esimo compleanno delle iconiche bottigliette di vetro, Coca-Cola prende una svolta di stile e decide di vestire Trussardi.
Coca-Cola Light, la linea piu' contemporanea e di tendenza di Coca-Cola non poteva di certo stare a guardare. L'edizione limitate include anche tre nuove coloratissime lattine che accostano l'eleganza caratteristica della casa di moda italiana all'immagine cool di Coca-Cola. Il risultato non avrebbe potuto essere altro che #ElegantlyCool!
Le due bottigliette di vetro Coca-Cola in edizione limitata sono disponibili al padiglione Coca-Cola a Expo Milano 2015 e al Café Trussardi fino a ottobre 2015. I nuovi design di Coca-Cola Light invece saranno disponibili fino a Dicembre 2015 in ristoranti and café selezioni in tutta Italia.
Per celebrare con stile l'occasione, Trussardi ha organizzato una fantastica serata di musica, moda e intrattenimento ai Magazzini Generali di Milano, dove la collezione PE2016 di Tru Trussardi e' stata presentata all'interno di un energica perfomance.
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